What Is an Amazon Review Link? (And Why Authors Need More Than One)
An Amazon review link takes readers straight to the review form for your book. Here's what it is, how it works — and why a single link fails every reader outside the US.
The short answer
An Amazon review link is a URL that takes a reader directly to the review submission form for a specific book — skipping the product page, skipping the search for the "Write a review" button, landing them right at the form.
The basic format looks like this:
https://www.amazon.com/review/create-review?asin=YOUR_ASIN
Replace YOUR_ASIN with your book's 10-character Amazon identifier and you have a working link — one that takes any US reader straight to the review form with one tap.
Authors put this link in the back of their books, their ARC emails, their newsletters, and their author websites. The goal is simple: remove the friction between a willing reader and the review form.
Why it matters
Most readers who don't leave a review weren't indifferent. They finished the book, thought "I should review this," and then ran into too many steps. Open Amazon. Search for the book. Find the right edition. Navigate to the product page. Scroll down to the review section. Click "Write a review."
A review link cuts that to one tap. The reader is already at the form. That difference — the gap between "I should" and "I did" — accounts for a significant share of reviews that never happen.
This is especially true for ebook readers, who are already on a device when they finish. A tappable link at the end of the book catches them at the highest point of motivation.
The part most authors don't notice
The URL above is specific to amazon.com — the US store. Amazon operates completely separate platforms for each country. The UK store, the Australian store, the Canadian store — each has its own review URL.
A UK reader who taps a link to amazon.com either lands on the US store (where their account isn't registered), gets partially redirected to the UK product page but loses the review context, or sees an error. In all three cases, the reader has to do extra work they weren't expecting. Most won't.
For English-language authors, UK, Canadian, and Australian readers make up a large share of your readership. Sending them all to a US Amazon URL means losing reviews from readers who were already willing to write one. Here's exactly what happens when a UK reader taps your link.
One smart link. Every Amazon store. Free for up to 3 books.
Readers in the UK, US, Australia, Canada, and more all land on the right review page automatically.
What a smart review link does differently
A smart Amazon review link wraps the same functionality — going directly to the review form — but adds automatic country routing. It detects where the reader is and sends them to the right Amazon store.
A UK reader gets amazon.co.uk. A Canadian reader gets amazon.ca. A US reader gets amazon.com. You use one link everywhere. You don't manage separate links per country. If Amazon changes its URL structure, you update once and every placement updates automatically.
This is what ReviewLinker creates. You paste in your book's ASIN or Amazon URL, and you get a short link back. The routing happens in the background — your reader just taps and lands on the right page.
Where to use it
Once you have your review link, you use it everywhere:
- Back of your book — the most effective placement. Readers who just finished are at peak motivation.
- ARC emails — your advance readers are often international. One link handles all of them.
- Author website — replace any country-specific Amazon links with one that works worldwide.
- Newsletter — subscribers are likely spread across multiple countries. One link works for all of them.
If you have a print book, a QR code is more practical than a typed URL — nobody types a 60-character Amazon link from a paperback. ReviewLinker generates the QR code alongside your review link.
How to create one
If you want the basic US-only URL, the process is:
- Find your book's ASIN (the 10-character code after
/dp/in the Amazon URL) - Paste it into:
amazon.com/review/create-review?asin=YOUR_ASIN
That gets you a working US link. For a full walkthrough — including how to find your ASIN and what the link actually does — here's the step-by-step guide.
For a smart link that routes every reader automatically, generate one on ReviewLinker — free for up to 3 books, takes under a minute.
Ready to get more reviews from every country?
Create one smart Amazon review link for your book. Readers in the UK, US, Canada, Australia, and 10 more stores all land on the right page automatically.