How to Create an Amazon Review Link for Your Book
Your book's Amazon review URL is straightforward to build — but it only works for one country. Here's how to create it, what's missing, and how to make it work for every reader.
What an Amazon review link actually is
An Amazon review link is a URL that takes a reader directly to the review submission form for a specific book — skipping the product page and the search for the "Write a review" button.
The format for the US store looks like this:
https://amazon.com/review/create-review?asin=YOUR_ASIN
Replace YOUR_ASIN with your book's ASIN and you have a working link — for US readers. The problem is everything that comes after that.
How to find your book's ASIN
Your ASIN (Amazon Standard Identification Number) is a 10-character code that identifies your book on Amazon. It's always the same format: one letter followed by nine digits — for example, B0BQ6BTFXG.
To find it:
- Go to your book's Amazon product page
- Look in the URL — it appears after
/dp/ - Or scroll down to the "Product details" section on the product page
- For Kindle books, the ASIN is listed explicitly; for print books it's the ISBN-10
The manual approach: build the URL yourself
Once you have your ASIN, you can construct the review link manually:
https://www.amazon.com/review/create-review?asin=B0BQ6BTFXG
This works. Paste it into a browser, and if you're logged into amazon.com, you land directly on the review form.
Most authors stop here. They paste this URL into the back of their book or their ARC emails and consider the job done. But there's a significant problem with this approach.
Generate a smart review link that works for every country — free for up to 3 books.
Takes under a minute. Works across all 14 Amazon stores.
Why a single Amazon URL isn't enough
The URL above only works for readers on amazon.com — the US store. Amazon runs completely separate stores for each country. UK readers use amazon.co.uk. Australian readers use amazon.com.au. Canadian readers use amazon.ca.
When a UK reader clicks a US-only Amazon review link, one of three things happens: they land on the US store but can't review because their account is on amazon.co.uk, Amazon partially redirects them to the UK product page and loses the review context, or they see an error.
In all three cases, the reader has to do extra work to leave a review. Most won't. This is how authors who write in English lose reviews from UK, Australian, and Canadian readers — who together make up a significant share of English-language Amazon readership.
Read more about why Amazon review links fail for international readers.
Creating a smart review link
A smart review link solves the routing problem automatically. Instead of pointing to a specific Amazon store, it detects where the reader is and sends them to the right one.
ReviewLinker creates this link for you. You paste in your Amazon URL or ASIN, and it generates a short link — like rl.io/your-book — that routes readers to the correct Amazon review page in their country. UK readers go to amazon.co.uk. US readers go to amazon.com. Australian readers go to amazon.com.au.
You use the same link everywhere: back matter, ARC emails, your author website, your newsletter. Free for up to 3 books.
Already have a link? Check if it works internationally
If you're already sharing an Amazon review URL, you can check whether it works correctly for readers in other countries using the free Amazon review link checker. Paste in your link and see exactly which stores it targets.
Ready to get more reviews from every country?
Create one smart Amazon review link for your book. Readers in the UK, US, Canada, Australia, and 10 more stores all land on the right page automatically.