Amazon Review Link Not Working? It's an International Routing Problem
A standard amazon.com/review/create-review link fails UK, Australian, and Canadian readers every time. Here's exactly what's breaking — and how to fix it in under a minute.
The problem most authors don't notice
You finish your book, publish it, and add a review link to the back matter. It looks like this:
https://amazon.com/review/create-review?asin=B0BQ6BTFXG
This link works perfectly — for US readers. For everyone else, it's broken in a way you'd never know unless you tested it from another country.
What actually happens when a UK reader taps your link
Amazon operates separate stores for each country. amazon.com, amazon.co.uk, amazon.com.au — these aren't just regional mirrors. They're distinct platforms with their own listings, reviews, and customer accounts.
When a UK reader taps a link to amazon.com, one of three things happens:
- They land on the US store but can't leave a review because their account is on amazon.co.uk
- Amazon redirects them to the UK store, but loses the review page context — they land on the product listing, not the review form
- They see an error or an empty page
In all three cases, the reader has to do extra work to leave a review. Most won't bother.
Why this matters more than it seems
If you write in English, a significant portion of your readers are in the UK, Canada, and Australia. Together these three markets account for a large share of English-language Amazon sales.
A reader who finishes your book and wants to leave a review is already motivated. That's rare. When a broken link gets in their way, you lose the review not because they didn't want to help — but because the path was too complicated.
Friction is the enemy of reviews. The more steps between finishing the book and clicking "Submit review", the fewer reviews you get.
Fix your review link for every country — works across all 14 Amazon stores.
Takes about 60 seconds. Cancel anytime.
The fix: one link that routes automatically
The solution is a smart Amazon review link that detects where your reader is and sends them to the right store. Instead of linking directly to amazon.com, you link to a short URL that does the routing for you.
When a UK reader taps it, they go to amazon.co.uk. A Canadian reader goes to amazon.ca. A US reader goes to amazon.com. You use one link everywhere — back matter, ARC emails, your website, your newsletter.
ReviewLinker does exactly this. You paste in your Amazon URL or ASIN and get a short link back in under a minute.
A note on shortened links
Some authors use generic URL shorteners like bit.ly. This partially solves the routing problem — but generic shorteners don't know your book's ASIN, so they can't send readers to the review form directly. They can only redirect to a product page and hope the reader finds the review button themselves.
ReviewLinker routes readers directly to the review form on the correct Amazon store — not just the product page. One tap, right page, every country. Not sure if your current link works internationally? Check it here.
Ready to get more reviews from every country?
Create one smart Amazon review link for your book. Readers in the UK, US, Canada, Australia, and 10 more stores all land on the right page automatically.