Amazon Review Link Setup for Ebook, Paperback, and ARC Readers
Each format has different constraints. Here's how to set up your review link for ebooks, print books, and ARC programs so every reader can actually reach the review form.
Why one setup doesn't fit all formats
Ebook readers tap links. Paperback readers scan codes — or give up. ARC readers are often international, spread across multiple Amazon stores. Each format has a different path between the reader and the review form, and what works for one can fail entirely for another.
The good news: you only need one smart review link. The format of how you deliver it changes. The link itself stays the same.
Ebook setup
Ebook readers are already on a device, so a tappable hyperlink is the right format. The review ask belongs at the very end of your book — after the final chapter, after the author note, after everything.
Use anchor text rather than a raw URL. "Tap here to leave your review" converts better than pasting in a long link. Keep the ask short — two or three sentences is enough.
The link should go directly to the review form, not your product page. And it needs to route readers to the right Amazon store — a US link fails every non-US reader. ReviewLinker generates a smart link that handles the routing automatically.
Paperback setup
A raw URL in a print book is nearly useless. Nobody types a 60-character Amazon link into their phone. A QR code is the only practical option for paperback readers.
Place it at the last page of your book with a short ask. Use SVG format if you're submitting to KDP or a professional printer — SVG stays crisp at any print size. PNG works for Word and Canva.
Crucially, your QR code should link to a smart review link — not directly to an Amazon URL. A static Amazon URL in the QR code still fails international readers. The QR code just makes the broken link easier to tap.
One smart link works for ebook, print, and ARC — free for up to 3 books.
Routes every reader to the right Amazon store automatically.
ARC reader setup
ARC teams are typically international. Your readers might be in the UK, the US, Australia, Canada, Germany, and elsewhere — all with different Amazon stores.
Sending each reader a country-specific review link is impractical. Instead, include one smart review link in your ARC email. It routes each reader to their local Amazon store automatically.
A few practical things for ARC emails:
- Include the link early in the email, not buried at the bottom
- Mention a target review date — it gives readers a concrete commitment point
- One follow-up is fine if readers haven't posted by the date; more starts to feel like pressure
- Always ask for an honest review — never a positive one
The setup that works for all three
You need one thing: a smart review link. From there:
- In your ebook back matter — use it as a tappable hyperlink
- In your print book back matter — generate a QR code that links to it
- In your ARC emails — paste it directly as a clickable link
The same link handles the routing for all formats and all countries. You don't manage separate links per store. If the link ever needs updating, you change it once and every placement updates automatically.
Ready to get more reviews from every country?
Create one smart Amazon review link for your book. Readers in the UK, US, Canada, Australia, and 10 more stores all land on the right page automatically.