Amazon Review QR Code: How to Send Every Reader to the Right Store
A QR code removes the search step for paperback readers — but only if it links to the right place. Here's how to create an Amazon review QR code that works for every country.
What an Amazon review QR code is
An Amazon review QR code is a scannable code that takes a reader directly to the Amazon review page for a specific book. Instead of typing a URL or searching for the book, the reader opens their camera, scans, and lands on the review form.
For print books, this is the most important tool an author can add to their back matter. Without it, paperback readers face a genuinely difficult path: put the book down, pick up their phone, open Amazon, search for the book, navigate to the product page, find the review button. Most don't complete that journey.
The problem with most Amazon review QR codes
Most authors who create a review QR code use a generic QR code generator — they paste in their Amazon review URL, download the code, and add it to their back matter. This works, but it creates a routing problem that affects a significant share of readers.
Amazon's review URLs are store-specific. A URL that starts with amazon.com only works for readers on the US store. When a UK reader scans a code pointing to amazon.com/review/create-review..., they land on the wrong store — one where their account isn't registered and where they can't leave a review. The same applies to Australian, Canadian, and German readers.
The QR code removed the search step. But it didn't fix the international routing problem. The reader still ends up in the wrong place.
How a smart review QR code is different
A smart review QR code links to a URL that detects where the reader is scanning from and routes them to the right Amazon store automatically. UK readers go to amazon.co.uk. US readers go to amazon.com. Australian readers go to amazon.com.au.
You create one QR code. It works for every reader, in every country, without you managing separate codes for different markets.
ReviewLinker generates both the smart review link and the QR code together when you add your book. The code is available to download as PNG (for digital use and Word/Canva layouts) and SVG (for InDesign and professional print). Learn more about QR codes for books.
Create a smart Amazon review QR code — free for up to 3 books.
PNG and SVG formats, ready for print. Routes readers to the right Amazon store automatically.
Where to place the QR code in your book
The most effective placement is the last page of your book — after the final chapter, author note, and acknowledgements. Readers who have just finished are at peak motivation. A short ask and a QR code here is the simplest and highest-converting placement.
Front matter placement — inside cover, first page — doesn't work for reviews. Readers haven't read the book yet. Save that space for other things.
For detailed placement guidance including size, format, and what to write, see the full QR code placement guide.
What to link to: review form vs product page
There's a meaningful difference between linking your QR code to your book's product page and linking it directly to the review submission form.
The product page asks readers to scroll, find the reviews section, and click "Write a review." Two to three extra steps — and each one loses some readers.
The review form is where you want them. One scan, one tap, they're writing.
ReviewLinker routes readers to the review form directly — not the product page — on whichever Amazon store serves their country. Read more about what your QR code should link to.
Ready to get more reviews from every country?
Create one smart Amazon review link for your book. Readers in the UK, US, Canada, Australia, and 10 more stores all land on the right page automatically.