Where to Put a QR Code in Your Book for Reviews (End Placement Wins)
Most QR codes end up in the wrong place. Here's exactly where to put your review QR code — and the placements to avoid if you want readers to actually scan it.
Placement determines whether it gets scanned
A QR code in the wrong place barely gets scanned. Readers won't hunt for it, and they won't scan something that appears before they have a reason to act.
The right placement turns a willing reader into a reviewer. The wrong one wastes the effort of creating the code in the first place.
The last page of your book
This is the right place — and most other options are a distant second.
The last page of content, after your author note and acknowledgements, catches readers at peak motivation. They've just finished. They have a fresh opinion. The emotional connection to the book is still active.
A short ask and a QR code here is the simplest, highest-converting placement. The reader scans, lands on the review form, and writes while the book is still in their hands.
Don't bury it in the acknowledgements
A common mistake is placing the review ask and QR code somewhere mid-back-matter — between the acknowledgements and the "about the author" section, for example.
Readers skim acknowledgements. Many skip them entirely. If your QR code is in there, it's invisible to most people.
The ask should come last. After everything else.
Generate a print-ready QR code for your book — PNG and SVG formats.
Links to the right Amazon store for every reader, worldwide. Works across all 14 Amazon stores.
Why the inside front cover doesn't work for reviews
Some authors place a QR code at the very start — inside front cover or the first page — reasoning that readers can scan it before they begin.
This doesn't work for reviews. A reader who hasn't read the book yet has nothing to say. You're asking for something they can't give.
Front matter placement can work for other things — joining your ARC team, newsletter signup, a reader magnet. But for reviews, it's entirely the wrong moment.
A dedicated review page
If you have space, a single page at the very end just for the review ask is cleaner than adding it to the final chapter's last page. Something like:
- A short heading: "Enjoyed this book?"
- Two or three sentences of ask
- The QR code
- Nothing else on the page
This works particularly well in non-fiction, where the final chapter often ends with a conclusion rather than an emotional payoff.
For print ARC copies
If you send physical ARC copies, a small card inserted into the book works well alongside the back matter. The card can include the QR code, a short personalised ask, and the expected review date.
ARC readers are often international — which makes the routing on the link particularly important. A UK-based ARC reader scanning a code that points to a US review page hits the same problem as any other international reader.
Size and format
Minimum 2cm x 2cm. Bigger is more reliably scannable — 3 to 4cm is comfortable on most pages.
Use SVG for InDesign or any professional layout tool. SVG is vector-based and prints crisply at any size. PNG can pixelate if the source resolution is too low.
For Word, Canva, or Pages, PNG is fine — just make sure you're working with a high-resolution export. ReviewLinker exports both formats when you generate your QR code. Once you have the placement right, make sure the URL your QR code links to also routes readers to the correct Amazon store — here's why that matters.
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