How to Add an Amazon Review Link to the Back of Your Book

Why the back of your book is the right place

A reader who has just finished your book is at their highest point of engagement. They have a fresh opinion. The emotional connection to the story is still active. That window closes quickly — sometimes within the hour.

Back matter is your one shot to catch them at exactly the right moment. Not a follow-up email three days later. Not a social post. Right there, at the end.

Where exactly to put it

The review ask should be the last thing a reader sees. After the final chapter, after the author note, after acknowledgements — everything.

Not buried in the middle of your acknowledgements. Not on the copyright page. Not tucked into your "also by this author" list. The very last page of content.

In ebooks, this is usually a dedicated short page — "Did you enjoy this book?" or "A note from the author." In print, it's the last page before the back cover.

What to actually write

Keep it short. Three sentences is plenty. Something like:

"If you enjoyed this book, an honest review on Amazon helps other readers find it — and it means a lot to me. It only takes a minute. [Tap here to leave your review]"

A few principles that matter:

• Say "honest review" — it signals you're not trying to game anything, and it aligns with Amazon's own policy language
• Don't beg. It reads as desperate and lowers your credibility.
• Don't promise anything in return. That violates Amazon's review policy.
• Ask once. One ask on one page is enough.

Ebook vs print: format matters

In ebooks, use a hyperlink. Readers are on a device and can tap directly. "Tap here to leave your review" inline with the link works better than a raw URL.

In print, a raw URL is a dead end. Nobody types a 60-character Amazon link into their phone. A QR code is the only practical option for paperback readers — if your print book doesn't have one, you're losing almost every review from that format.

The link matters as much as the placement

Most authors don't realise this: an Amazon review link built for the US store won't work correctly for UK, Canadian, or Australian readers. They land on the wrong store and have to figure it out themselves — which most won't bother doing.

If you're linking directly to amazon.com/review/... you're already losing international readers before they've had a chance to review.

A smart review link detects where the reader is and routes them to the right Amazon store automatically. You use the same link in your back matter, your ARC emails, and your website. If Amazon changes its URL structure, you update it once.

ReviewLinker generates one for you — works across all 14 Amazon stores, takes under a minute. Once you have your link, here's the full sharing workflow across all your channels: How to Share Your Amazon Review Link So Readers Actually Use It.