Amazon create-review URL Format (/review/create-review?asin=) Explained

What the Amazon create-review URL is

If you've come across the URL pattern amazon.com/review/create-review?asin= — or you're trying to build a direct link to your book's review page — this is what it is:

https://www.amazon.com/review/create-review?asin=XXXXXXXXXX

Replace XXXXXXXXXX with your book's ASIN and the URL goes directly to the review submission form — no product page, no hunting for the "Write a review" button. It skips straight to the form.

Authors use this because it removes friction for readers. Instead of asking someone to "find the book on Amazon and leave a review," you give them a direct link to the form. That's a genuine improvement — but it has a significant limitation that most authors don't notice until they test it from outside the US.

How to find your ASIN

The ASIN is a 10-character code that identifies your book on Amazon. It follows a predictable format: one letter followed by nine digits.

• Open your book's Amazon product page
• Look in the URL — the ASIN appears after /dp/
• Or scroll to "Product details" on the product page
• For Kindle books, the ASIN is listed directly; for print books, it matches the ISBN-10

Once you have it, you can construct the full create-review URL manually. Many authors do this and paste it directly into their ebook back matter.

Why this URL only works for one country

The URL above is specific to amazon.com — the US store. Amazon runs completely separate platforms for each country. The UK, Germany, Australia, Canada, Japan, and many others each have their own review URLs.

A UK reader who clicks a link using amazon.com either lands on the US store (where their account isn't registered), gets partially redirected to the UK product page but loses the review form context, or sees an error.

You'd need to build a separate version of the URL for each Amazon store — amazon.co.uk/review/create-review, amazon.com.au/review/create-review, amazon.ca/review/create-review — and share the right one with the right readers. That's not practical.

Here's a fuller explanation of why Amazon review links fail for international readers.

What the URL doesn't do

Even for US readers, the raw create-review URL has a limitation: if Amazon changes its URL structure — which it does occasionally — your link breaks. There's no automatic update. Every book in every piece of back matter you've ever published has the old URL hardcoded.

Authors who use a smart review link instead only need to update one record. All their existing placements — back matter, ARC emails, websites — continue working.

What authors need instead

A smart Amazon review link wraps the same direct-to-review-form functionality, but adds automatic country routing. It detects where the reader is and sends them to the right Amazon store's create-review URL.

ReviewLinker creates this link when you add your book by ASIN or Amazon URL. You get one short link that works for every reader regardless of country — and it always points to the review form, not the product page. Generate your review link here. For a full explanation of how universal review links work, see this guide.

Not sure whether your current link is hitting the review form or just the product page? The free Amazon review link checker can tell you exactly what your link is doing and which countries it works for.